Adidas Brings Pickleball to Hong Kong With Month-Long adi Pickleball F

Photo Credits to: Marketing Interactive (https://www.marketing-interactive.com/adidas-launches-pickleball-fest-in-hk-to-foster-community-through-sport)

Adidas has teamed up with Hong Kong creative agency We Glow to launch adi Pickleball Fest (https://www.instagram.com/reel/DQoBzR1kyc7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==), a harborfront pop-up built to turn curiosity into community. Staged on the Sculpture Park at K11 MUSEA, the open-air court anchors adiClub Days, Adidas’ twice-yearly celebration for members. Opening day welcomes public spectators; thereafter, court time and programming are reserved for adiClub members via points redemption.

From First Hit to First Tournament

Framed by Victoria Harbour, the fest runs on a phased program that moves newcomers from discovery to competition with coaching support and spectator-friendly sessions. The headline moment is the adiClub Pickleball Challenge on November 22—a members-only doubles knockout where sixteen teams play under professional judges for Adidas shopping vouchers and other prizes. Expect brisk rallies, quick transitions, and a lively sideline.

Alongside the court, Adidas has rolled out a pickleball-themed pop-up featuring a full range of gear—from lightweight starter paddles to advanced models tuned for power and stability—plus breathable apparel and footwear for every skill level.

Photo Credits to: Marketing Interactive (https://www.marketing-interactive.com/adidas-launches-pickleball-fest-in-hk-to-foster-community-through-sport)

The Builder’s Blueprint

“We engineered an experience—not just a court,” said Florence Kong, managing director at We Glow. “We blended bold spatial design, seamless member mechanics, and shareable moments to turn Adidas’ multi-sport spirit into a living city rhythm. We aim to make pickleball instantly approachable yet deeply engaging—inviting first-timers in, thrilling regulars, and planting the seeds of a new sport culture in Hong Kong.”